Logo + Mascot Redesign
Client: Lenny & Larry’s
Lenny & Larry’s brought me in to refresh their logo and mascots for a rebrand, updating characters that had been part of the brand since the 90s without losing what customers already loved. I explored multiple directions, then refined the final look into a flexible system of expressions, poses, and angles designed to hold up on packaging and across product lines. The work focused on small shape and line decisions that control personality at a glance, while keeping the characters simple enough to read cleanly at small sizes and in print.
Early sketches to establish personalities and how their shapes, faces, and hair read at a glance.
Refining the strongest ideas with more intentional poses and expressions.
Digitized the best sketches into black and white to sharpen readability and personality in the smallest details.
Final logo built for real-world constraints: small size, fast recognition, clean reproduction.
Building flexible poses, angles, and expressions so the characters can show up consistently across channels.
Collaborating with United Esports to bring Lenny and Larry into 3D sports-inspired video game worlds filled with high-energy movement and over-the-top celebrations.
